Spotify is enhancing its position in the podcasting arena by launching a new metric called "plays," which indicates how many times episodes have been listened to or watched. This feature aims to provide transparency to users and creators alike, allowing them to see which content resonates most within the community. By making these statistics visible, Spotify not only encourages the discovery of popular episodes for listeners but also aids creators in assessing their performance against competitors. This update comes on the heels of Spotify's substantial subscriber growth, highlighting its ambitious push in the podcasting space.
Spotify's new podcast metric called "plays" allows users to see the popularity of podcast episodes, encouraging exploration and competition among creators.
The introduction of the 'plays' feature is Spotify's attempt to bridge the gap with YouTube by enhancing user engagement with podcast content.
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