Spotify recently announced it would implement public play counts for podcasts to help attract new listeners. However, this decision met backlash from podcasters, who argued it would disproportionately benefit those with larger followings, rendering smaller shows less appealing to potential audiences. After receiving criticism, Spotify adjusted its plan, deciding to display play counts only for shows with at least 50,000 plays, updating counts at certain milestones rather than exact figures. While this change aims to provide clearer metrics for creators, podcasting remains valued for its unique ability to promote niche content without the pressure of clear audience metrics.
Despite Spotify's intention to clarify listener engagement through public play counts, the approach has been met with criticism for favoring established shows over emerging voices.
Podcasters argue that while Spotifyâs initiative could provide insights for creators, it might inadvertently suppress smaller podcasts seeking to grow their audiences.
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