Median podcast listener age is 34, significantly younger than most linear media audiences, and listeners follow hosts whose cultural influence and personality align with them. Curate podcast feeds like streaming platforms by highlighting best content, easing discovery, and packaging episodes for binge listening. Video formats matter: 85% of respondents in a recent study said podcasts can be audio or video, and YouTube has become the dominant TV network for younger audiences. Radio can repurpose content similarly, but many shows merely upload full, unedited episodes or overload feeds. Downloads do not equal listens; artificial metrics and declining PUMM require intentional digital strategies and accurate measurement.
The median age of podcast listeners is 34. That's a generation younger than most linear media audiences. They gravitate toward the cultural influence and personality of hosts they feel aligned with. To reach them, curate, don't dump. Treat your podcast feed like Netflix: highlight the best content, make it easy to find, and package it for binge-worthiness. Video Is Eating the World In our State of Video Podcasting 2025 study we conducted with Coleman Insights, 85% of respondents said a podcast can be audio or video.
And YouTube, now the #1 TV network in America, is where the next generation spends its time. If you're not there, you're invisible to them. Television figured this out years ago. Saturday Night Live doesn't just air live. It slices, packages, and pushes its best bits everywhere people watch. SNL makes its highlights shareable and impossible to miss: on-demand, bite-sized, and optimized for discovery.
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