#audience-metrics

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Artificial intelligence
fromDigiday
2 weeks ago

Digiday's comprehensive guide to what's in and out for publishers in 2026

Publishers endured AI-caused copyright scraping and referral traffic erosion in 2025, forcing adaptation and new revenue strategies heading into 2026.
Media industry
fromenglish.elpais.com
4 weeks ago

Emily Goligoski, researcher: I have a policy for the use of devices in class. How can I compete against dopamine while teaching some theory?'

Overreliance on single quantitative metrics reduces newsroom understanding, narrows coverage decisions, and harms both media quality and societal interests.
US news
fromAol
1 month ago

Fox News Digital bests NY Times, CNN in key metrics during news-packed October

Fox News Digital led all major news brands in October across multiplatform views, minutes, YouTube views, mobile unique viewers, and social media engagement.
Television
fromTheWrap
2 months ago

Netflix Ad Tier Hits 190 Million Monthly Active Viewers Globally as Streamer Shifts From Highlighting Users

Netflix's ad-supported tier reached 190 million monthly active viewers globally using a new metric that counts viewers after at least one minute of ad-supported viewing.
US politics
fromAxios
2 months ago

Behind the Curtain: Inside post-Kirk MAGA's reality

A fierce media feud within MAGA pits Carlson and Fuentes supporters against Shapiro and pro-Israel conservatives, revealing deep ideological splits and vast audience influence.
Television
fromConsequence
3 months ago

SNL on YouTube Reaches More Americans Than Any Other YouTube Channel: Report

Saturday Night Live reached 38.6 million unique YouTube viewers Jan 1–Jun 30, the largest unique reach of any U.S. YouTube channel in that period.
Podcast
fromRAIN News
4 months ago

Steve Goldstein: An Open Letter to Broadcasters: Stop Leaving Listening on the Table

Target younger podcast listeners by curating binge-worthy, discoverable audio/video content, prioritizing video presence and real-listen metrics over artificial download counts.
Television
fromDigiday
5 months ago

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

TV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.
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