Kalshi Paid Gamer To Hype Prediction Market Until Lawyer Said No
Briefly

Kalshi Paid Gamer To Hype Prediction Market Until Lawyer Said No
"In September, Kalshi briefly signed up a 15-year-old videogame streamer who goes by vert1d online to promote its brand on X as an affiliate. Why didn't the partnership last? Well, someone from Kalshi's legal department apparently found out and was not happy."
"The companies who run them, like Kalshi, want you to think of them as some high-minded enterprises providing public value when they are actually just DraftKings for people who consume too much news."
"Polymarket was also reportedly interested in hiring vert1d as the two companies compete for mindshare in what feels like a canceled Black Mirror episode."
Prediction markets, exemplified by Kalshi and Polymarket, function as gambling platforms where users speculate on outcomes while companies profit from participation. These platforms market themselves as providing public value through information aggregation, but operate similarly to sports betting services. The companies have aggressively pursued growth and brand awareness, including attempting to recruit young influencers. Kalshi briefly hired a 15-year-old video game streamer as an affiliate promoter before its legal department intervened. Both companies compete intensely for market dominance and user attention, with their rivalry resembling a tech industry power struggle between young executives.
Read at Kotaku
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