Colin Behr is launching 'Wardrobe Theory Project,' a biannual magazine that explores the intersection of fashion and analytics. Instead of a conventional coffee table book, he aims to provoke thought regarding consumer choices in clothing by documenting the contents of closets and employing systems thinking. The first issue will debut at a pop-up event, featuring innovative methodologies like color metrics and serialization systems to illustrate the versatility of garments. This initiative seeks to foster sustainable practices by encouraging deeper reflection on how we wear and utilize fashion.
Sustainability has been a buzzword for years, especially in the fashion industry, leading consumers to consider alternative practices like donating, thrifting, and secondhand shopping.
Colin Behr merges fashion with analytics in his magazine, 'Wardrobe Theory Project,' to help people deeply contemplate their clothing choices and the reasons behind them.
The magazine employs unique systems thinking, including color metrics and a serialization system, showcasing the potential versatility of clothing through a mathematical lens.
Behr envisions that the combination of analytics and fashion can reveal the underlying motivations behind people’s wardrobe choices, challenging conventional fashion narratives.
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