In January 2025, the Greater Los Angeles area was ravaged by wildfires exacerbated by drought and Santa Ana winds, burning over 37,000 acres. In response, the craft beer community launched the WE LOVE LA initiative with over 180 breweries joining forces to raise funds for affected areas. Notably led by Firestone Walker and Common Space Brewery, the project gained momentum through organic marketing and social media, showcasing the craft brewing community's commitment to supporting regions in distress during catastrophic events like these wildfires.
"After coming up with the idea of the WE LOVE LA project, the first thing we did was reach out to the Board of the Los Angeles Brewers Guild for their opinion or blessing..."
"The craft brewing community has a history of spearheading international collaborations like WE LOVE LA..."
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