Mark Lieuw, former pastry chef in fine dining, has taken the plunge into entrepreneurship with his new chocolate venture, Stay Sweet SF, based in his mother's basement. This location pays homage to the city's chocolate legacy, housing equipment from notable chocolatiers. Lieuw creates innovative chocolate bars, incorporating local flavors and ingredients, reflecting San Francisco's culture. However, the chocolate industry faces challenges, including rising cocoa prices and business closures. Despite these headwinds, Lieuw aims to bring a California identity to chocolate.
"What I want to create more than ever is a very California, San Francisco product. I don't see that in chocolate right now."
"She would always tell me to stop working so hard for someone else's dream and invest in my own."
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