The article discusses growing consumer concerns about data privacy in online shopping, highlighting how personal information is collected and exploited by marketers, banks, and hackers. It emphasizes a shift toward stealth shopping modes and private payment methods that allow consumers to maintain control over their personal information. As businesses increasingly commodify user data, shoppers seek methods for safeguarding their digital footprints, leading to innovations like encrypted payment processing and tracker-free options. This demand stems from a desire for privacy and the acknowledgment that personal data is as valuable as the products purchased.
Once you make a purchase online, just know that you are leaving your sensitive data exposed.
Consumers think 'owning' their personal information is equally important as the product or service being transacted for.
Shoppers are looking for means to protect their digital footprint.
Concerns around privacy e-commerce have led to the emergence of e-commerce privacy protection measures.
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