"As it stands, apps attach a unique identifier to each user - which, on Apple operating systems is known as an identifier for advertisers, or IDFA. Using this identifier, brands can then serve users ads across different platforms. According to data from Apple, apps have, on average, six trackers. ATT's purpose is to give Apple users more say over how apps use user data."
"In iOS 14, iPadOS 14 and tvOS 14, when a user opens an app that uses third-party cross-app tracking, they'll be met with a pop-up notification asking if they want their activity to be tracked across third-party websites and apps. The pop-up enables users to understand - and control - which apps track them across other apps. If a user does not opt-in, the operating system will prohibit the app from cross-tracking that user across other third-party apps. So in essence, the buck stops there."
AppTrackingTransparency (ATT) requires apps on iOS 14, iPadOS 14 and tvOS 14 to present users with an opt-in prompt before allowing third-party cross-app tracking. Apps currently attach an identifier for advertisers (IDFA) to each user, enabling cross-platform ad targeting; apps average six trackers. If users decline tracking, the operating system blocks apps from cross-tracking those users across other third-party apps. Developers must resubmit SDKs to Apple and demonstrate either that users were prompted for IDFA or that the IDFA was not collected. Advertisers face reduced data access, measurement challenges, and shifts in targeting strategies.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]