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Apple
fromAdExchanger
11 hours ago

5 Years Of ATT: What We've Learned, And What The Future Of iOS Performance Looks Like | AdExchanger

Apple's AppTrackingTransparency led to a significant decline in user tracking, forcing a shift to privacy-preserving measurement methods.
Privacy professionals
fromThe Drum
1 month ago

The 'dramatic differences' Apple's iOS 14.5 privacy framework brings to ad measurement & targeting

Apple's AppTrackingTransparency in iOS 14.5 requires user opt-in for IDFA, limiting cross-app tracking and disrupting advertisers and developers.
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