A WIRED investigation uncovered that Google's DV360 advertising platform enables targeted marketing based on sensitive categories such as chronic illnesses and financial hardships, despite the company's stated policies against this practice. This controversial practice raises significant privacy concerns, especially as it may allow for the identification of vulnerable individuals. Additionally, the article highlights risks to national security as data brokers potentially target government employees based on sensitive user segments. Internal documents revealed numerous restricted audience segments accessible for ad targeting on DV360, shedding light on how sensitive data is commodified.
Google's advertising platform, DV360, is enabling targeting of users with serious illnesses and financial distress, directly contradicting the company's own policy guidelines.
A WIRED investigation reveals sensitive data about Americans is sold to major brands, raising concerns about privacy and the potential for misuse of detailed personal information.
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