Google LLC has agreed to pay $100 million to resolve a class-action lawsuit initiated in 2011 regarding its advertising service, AdWords. The lawsuit alleged that Google failed to provide promised discounts under a feature called Smart Pricing and mismanaged location targeting for ads. The plaintiffs argued these practices violated contractual agreements and California competition laws. The court must approve the proposed settlement before it can take effect. This case reflects the complexities and legal challenges of digital advertising practices over the years.
Google's AdWords service faced a class-action lawsuit from 2011, resulting in a $100 million settlement over alleged failure to deliver promised discounts and location targeting.
The plaintiffs contended Google breached its obligations by not honoring the Smart Pricing discounts and inaccurately targeting ads to users outside specified locations.
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