TikTok is expanding its web platform amid uncertainty surrounding its future in the US. Recent updates include a new For You feed, an Explore tab, and immersive full-screen LIVE gaming streaming. These enhancements aim to attract more US users, particularly gamers, and compete with established platforms like Twitch and YouTube. TikTok's product manager emphasized the goal of bringing its handheld experience to desktop while ensuring accessibility for all users. New features also include a Collections option for video organization and a floating player for multitasking.
"By enhancing our desktop capabilities, we aim to bring TikTok's handheld magic on desktop, so you can enjoy TikTok anytime, anywhere."
"The new web layout, which allows desktop users to see a horizontal view in addition to the above enhancements, is designed to attract more gamers and streamers to an immersive viewing experience."
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