The article highlights how modern smart TVs employ automatic content recognition (ACR) technology, which tracks everything viewers watch and sends data to manufacturers for targeted advertising. In 2022, advertisers invested $18.6 billion on such ads, indicating a growing market. ACR works similarly to a real-time Shazam, capturing multiple images per second to analyze viewer preferences and behaviors. This raises significant privacy concerns, as sensitive personal data can be exploited if it falls into the wrong hands. Understanding the implications of ACR is crucial for viewers, who often remain unaware of this surveillance.
According to market research firm eMarketer, in 2022, advertisers spent an estimated $18.6 billion on smart TV ads, and those numbers are only going up.
ACR does this by capturing continuous screenshots... ACR can capture and identify up to 7,200 images per hour, or approximately two images every second.
ACR gathers information about everything you watch and transmits it to a centralized database. Manufacturers then use your data to identify your viewing preferences.
But the most disturbing part is the potential for exploitation. In the wrong hands, sensitive information gathered through ACR could be misused.
#smart-tv #advertising-technology #privacy-concerns #automatic-content-recognition #data-exploitation
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