"Since 2019, when Google first announced its now abandoned plans to kill third-party cookies in Chrome, we've been along for the ride, documenting every twist and turn through our reporting and our Friday comics. We've chronicled it all, from the drama at the World Wide Web Consortium and the rollout of every key Privacy Sandbox API to Google's shifting timelines, regulatory scrutiny from the UK's Competition and Markets Authority and all the scathing industry critiques."
"We spilled a ton of digital ink and devoted countless hours of brainpower. But, hey, it's not about the destination; it's about the journey and the bird-themed API jokes you made along the way. So pour one out for the Sandbox and join us for an illustrated stroll down memory lane. Lol. ROFL. And that's all, folks. You can send your regards to that sandbox in the sky."
Google introduced the Privacy Sandbox in 2019 and later abandoned plans to remove third-party cookies from Chrome, ending a years-long transition away from cookie-based tracking. The effort included new Privacy Sandbox APIs, proposals debated at the World Wide Web Consortium, shifting Google timelines, and regulatory scrutiny from the UK Competition and Markets Authority. The initiative drew scathing industry critiques and extensive coverage of technical rollouts. The campaign generated creative responses including cookie-deprecation and Sandbox-themed comics and bird-themed API jokes. The cancellation leaves advertisers, publishers, and ad-technology vendors facing renewed uncertainty about practical, privacy-preserving tracking alternatives.
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