"We are very much evolving from holding to parent company, Kelly said, noting that the distinction carries real implications for agents and affiliated businesses."
"Our growth strategy could be buying other parts of the ecosystem, he said, pointing to the company's investment in a title underwriter as an example of a move that may not grab headlines but plays a critical role in the business model."
"There's not any one right path, Kelly said. You have to understand who you are and lean into it."
"As competition intensifies, firms are also looking to engage consumers earlier in the transaction process even before they formally enter the housing market."
HomeServices of America is transitioning from a quiet powerhouse to a more visible, value-driven parent organization. CEO Chris Kelly emphasizes the need for firms to control more of the transaction and deliver value. The company is pursuing a mix of growth strategies, including mergers and acquisitions, organic growth, and investments in the real estate ecosystem. The industry is splitting into national ecosystem players and cloud-based brokerages, with firms needing to define their identity and engage consumers earlier in the transaction process.
Read at www.housingwire.com
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