#luxury-marketing

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Marketing
fromVogue
4 weeks ago

Escapism, Gatekeeping and Craft: The Year in Marketing

Brands shifted from chasing reach to building genuine communities, prioritizing resonance, craftsmanship, niche affinity, and authentic brand advocates over broad viral visibility.
Marketing
fromThe Drum
2 months ago

Story archetypes and their use in digital marketing strategies

Luxury brands use Jung's 12 archetypes to define brand personality, guide content and platform choices, and evoke emotional resonance with targeted audiences.
fromBusiness Insider
2 months ago

Inside the private jet perk wars plying high-fliers with Super Bowl suites, Nobu, and trips to Lake Como

Flexjet's Chairman Club event, is one of the perks you get for dropping at least six figures a year on a jet program. Other destinations have included Anguilla and Lake Como. Flexjet and other private jet operators are touting wine tastings at vineyards not typically open to the public, suites at a Formula 1 Grand Prix and the Super Bowl, facials at 40,000 feet, and menus created by top chefs like Nobu Matsuhisa.
Marketing
Real estate
fromwww.housingwire.com
2 months ago

How Coldwell Banker is redefining real estate through lifestyle and legacy

Coldwell Banker repositions its 119-year brand to prioritize lifestyle transformation, blending heritage-driven premium experience with data-driven tools to make aspirational service accessible.
Marketing tech
fromForbes
4 months ago

The Power Of Silence In Luxury, Part Two: Make Quiet Your Strategy

Luxury brands build trust by combining relevance—timely, context-aware messaging—with respect for customers' time and privacy.
fromForbes
5 months ago

Quiet, Please: The Power Of Silence In Luxury

The traditional marketing playbook dictates no stone shall be left unturned when it comes to publicity: Brands must cast their nets widely, grab attention with huge promotional blitzkriegs and generate maximum buzz.
Fashion & style
US politics
fromwww.npr.org
6 months ago

Opinion: A royal seal of approval

Diverse reasons exist for the American Revolution, including desires for liberty, opposition to taxation, and even support for British sports.
The British royal family continues to influence modern luxury brand marketing through Royal Warrants that validate quality goods.
Social media marketing
fromForbes
7 months ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Luxury brands should embrace diverse voices, including designers, artisans, and influencers, for effective storytelling.
Fashion & style
fromSkift
8 months ago

Fashion's New Obsession: Partnerships With Hospitality Brands

High-end luxury magazines are struggling to remain relevant as digital marketing fails to engage top-tier customers.
Physical hospitality experiences are becoming the new battleground for luxury brands.
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