In today's competitive real estate market, simply displaying basic property data is insufficient for brokerages. James Rogers, co-founder of RealReports, emphasizes that brokerages must focus on unique value to drive ROI amidst cost-cutting measures post-commission lawsuits. RealReports' innovative widget captures consumer interest and converts traffic into leads, addressing the information gap homebuyers face. With effective user engagement tools, brokerages can expedite lead generation—one client secured a lead within 24 hours of launching the widget. The onboarding process is streamlined and simple, with strategic marketing partnerships enhancing its appeal in tighter budgets.
Paying a vendor just to display some small bits of property data on your website may have worked in the past, but in today's market, that's no longer enough.
The name of the game for brokerages and agents right now is providing unique value to consumers. Everything we've built at RealReports feeds into that need.
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