"Jens Grede said working with his wife brings him a "tremendous amount of joy and value," but it's not without its challenges. "Our styles of work are entirely different... galaxies apart," he said. He described Emma as charming, personable, and emotional, while his business persona has been called stoic or impersonal at times. However, he said, their differences often lead to the same result, even if they disagree on how to get there."
"They have one important rule in place that helps them avoid arguments, friction, and resentment: "Whichever of us cares the most gets to decide," Emma Grede said. Then, they support each other. "If you're passionate about it, it's important for you to see that through," Jens Grede said. "We're going to get behind the way you want to do it 110%.""
"As a founder, Jens Grede said you only have to make a couple of "really good decisions" to be successful. It doesn't matter if you also make bad choices along the way. When it comes to disagreements, the couple tries not to get stuck in their own point of view. If you find yourself in a disagreement, de-escalating is key, Jens Grede said."
Emma and Jens Grede run Skims and Good American together while navigating very different work styles. Emma tends to be charming, personable, and emotional, while Jens presents as stoic or impersonal, yet both aim for the same outcomes. They follow a clear rule: whichever partner cares most decides, and the other backs that approach fully. They prioritize de-escalation during disagreements and focus on making a few strong founder decisions rather than avoiding all mistakes. They advise that business partners should clearly balance and admire each other's strengths before entering a joint enterprise.
Read at Business Insider
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