The article discusses the challenges of delegating projects to peers, illustrated through the experience of Preston, a newly-appointed VP of Customer Experience. Unlike leading a team, where tasks can be assigned easily, collaborating with fellow VPs across departments with their own priorities is complex. Preston's experience highlights the necessity of communicating effectively and gaining buy-in from colleagues, as he finds himself spending considerable time persuading others to prioritize shared initiatives amidst their aggressive quarterly targets.
"I used to just tell my team what to do, but now I spend half my day convincing colleagues to prioritize my projects alongside theirs."
"With peers, it's trickier. His first major initiative involved rejiggering workflows across Sales, Support, and Product—all overseen by fellow VPs with aggressive quarterly targets of their own."
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