The article underscores the pivotal role of middle managers in internal communications during organizational disruptions. Despite being the most trusted source of information among U.S. employees, middle managers are often overlooked, particularly when layoffs occur. The communication gap between desk-based and frontline workers remains a critical issue, as the latter often feel less informed. The article advocates for internal communications teams to collaborate closely with these managers to enhance messaging effectiveness and ensure that all employees receive consistent and valuable information during tumultuous times, which are exacerbated by the pandemic and economic challenges.
When organizations face disruption, whether it's a corporate restructuring, the sunsetting of a product line, or a shift in return-to-office policies, executive teams often turn to internal communications professionals to guide the messaging and navigate change.
As an employee communications cloud platform, we at Staffbase are always looking at what (and who) is impacting the effectiveness of those communications most.
Simply put, companies can't afford for frontline workers to miss out on their communications efforts.
The pandemic, ongoing economic volatility, and evolving employee expectations have fundamentally reshaped how companies communicate.
#internal-communications #middle-management #employee-engagement #disruption #workplace-communication
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