Fox News host Jesse Watters praised the right-wing media's efficient methods of influence, contrasting them with the outdated strategies of liberal media. He described the right's approach as 'grassroots guerrilla warfare', emphasizing its decentralized and viral nature. Watters criticized the left for relying on traditional media tactics from the past, suggesting they fail to engage modern audiences. He explained how social media amplifies right-wing narratives via figures like Elon Musk and Joe Rogan, creating a rapid flow of information that reaches millions effectively, while mocking the liberal media's inability to effectively convey their messages.
We are waging a 21st-century information warfare campaign against the left, and they are using tactics from the 1990s.
In contrast, the right has adopted a decentralized, viral approach that he called grassroots guerrilla warfare.
What you are seeing on the right is asymmetrical—it's grassroots guerrilla warfare.
It's colorful, it's witty, it's informative, and we are actually talking about expressing information.
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