Recent trends show a significant rebound in meat consumption, coinciding with a decrease in concern for animal welfare and the working conditions in the food industry. Influenced by a rise in political ideologies aligned with meat consumption, this phenomenon is fueled by substantial investments from the food and beverage sectors, amounting to over $14.1 billion in 2024. This contradiction highlights shifting cultural values, as home cooking declines yet interest in food remains high. Researchers suggest that right-wing ideologies support meat consumption to maintain certain social dominances and resist cultural changes.
Right-wing adherents do not simply consume more animals because they enjoy the taste of meat, but because doing so supports dominance ideologies and resistance to cultural change.
The food and beverage industry invests big time to shape our choices, with more than $14.1 billion spent in the U.S. in 2024 persuading consumers to choose meat.
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