"We are especially encouraged by the momentum building in our running offense. This has been one of our toughest fights over the past few years and it is one of our biggest opportunities." Matthew Friend highlighted the importance of running products as a key to Nike's recovery strategy, reflecting the competitive landscape amid rising brands like Hoka and On.
"Throughout the first quarter, men's and women's running footwear delivered positive growth and a meaningful improvement versus the prior quarter. Nike was up double digits this quarter with running specialty partners." This statement showcases Nike's successful rebound in a challenging market, signaling a robust interest in their running line offerings.
"This quarter has seen significant consumer engagement with new investments in our Running brand, marking one of the biggest initiatives in years that will extend into fall and holiday seasons." The proactive approach in the running category reflects Nike's strategy to reclaim its market presence and connect with customers.
"Aside from the new work focused on runners, we have activated our ground game and launched the Pegasus 41 model this year, with additional models planned for the spring." Matthew Friend discussed ongoing efforts to innovate and engage the running community with fresh products and activations.
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