Swedish Fish, often mistakenly identified by its color and texture, is notably flavored with lingonberry and has a strong tie to Sweden. Founded in the 1950s by Malaco, the candy was created to celebrate the fishing tradition of Sweden while aiming to appeal to North American consumers. The candy gained popularity in the U.S. in the '60s and '70s, and it remains a favorite today. Retaining its cultural roots, Swedish Fish is vegetarian-friendly and commonly enjoyed alongside popcorn at movies.
Swedish Fish, based on the uncommon lingonberry, was created by Malaco in Sweden to represent the country’s rich fishing culture and appeal to North American tastes.
Despite their European origins, Swedish Fish have grown significantly in the U.S., becoming a staple in candy aisles and Halloween baskets since the '60s.
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