Dana Cavalea, former director of strength and conditioning for the Yankees, shifted his career focus to farming by starting Freedom Farms, a direct-to-consumer meat business on 180 acres in Greene, NY. Inspired by his sports background and the 'Make America Healthy Again' movement, the farm has quickly gained popularity, boasting over 15,000 customers. Despite lacking prior agricultural experience, the Cavaleas purchased the land in 2020 and worked to establish their business, collaborating with local farmers and sourcing cattle. They aim to provide quality food and promote sustainable practices.
"I just thought, 'Well, what better way to source quality food than raise your own?'"
"I've run other businesses before, and I haven't seen anything take off quite like this..."
"We met this woman that was the owner of the farm, who was in her 80s, who was looking to pass the torch..."
"I've sort of used this whole baptism-by-fire method my whole life."
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