Starbucks spokesperson stated, "As part of Starbucks standard course of business, we continually evaluate our business to ensure a healthy store portfolio. After careful consideration, we've determined it is best to close the store at 120 4th Street." This highlights the company's ongoing strategy to optimize its location offerings.
The store at 120 4th St., which has been a staple in SoMa since 1994, will be permanently closing on Nov. 8, indicating a significant shift in the neighborhood's coffee scene.
Starbucks has seen a trend of closures in San Francisco, with seven stores shuttered last fall and the recent closure of the Emporium Centre location, suggesting broader challenges in maintaining profitability.
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