"McDonald's had long been encouraging restaurants in certain areas to play with local flavors and regional cuisines. Past international McDonald's menu items have included Germany's McToast, India's McCurry, Russia's McShrimp, and Austria's McNoodles."
"In an attempt to recreate that magic, the company partnered with California chef Ryan Scott to develop its McDonald's crab sandwich. If sales had been promising, the sandwich would have expanded to 250 restaurants in the area."
"Between 1990 and 1992, Maryland McDonald's sold crab cake sandwiches at certain restaurants along the shore. They were inspired by classic Maryland crab cakes and were originally made with Maryland blue crab."
McDonald's Filet-O-Fish has been a staple since 1965, overshadowing attempts to introduce new seafood items. In 2017, a crab sandwich was tested in four San Francisco locations but failed to expand. McDonald's has encouraged regional menu variations, with past items like Germany's McToast and India's McCurry. The Bay Area's success with Gilroy garlic fries inspired the crab sandwich's development. Previous seafood offerings included crab cake sandwiches in Maryland from 1990 to 1992, which also faced challenges and were discontinued.
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