The Food Label That Often Misleads Even Savvy Shoppers - Tasting Table

"'Multigrain' is a food term on labels that really bothers me... many brands of multigrain bread do indeed contain multiple grains, but those grains include either very little whole grains or none at all."

"These multigrain products can even be colored to look brown to fool consumers into thinking they are made of more fiber-rich whole grains than they are, despite being comprised mostly of refined grains."

"'Unfortunately, we've been conditioned to buy food labels to believe that 'x-free' means that whatever the 'x' is must be bad for us.'"

Many food labels, such as 'multigrain', can mislead consumers regarding nutritional value. Multigrain products often contain minimal whole grains and may be artificially colored to appear healthier. Additionally, labels like 'lactose-free' can create misconceptions about the healthiness of certain ingredients, as lactose is not inherently bad for most consumers. It is recommended to choose whole wheat and whole grain products over multigrain options and to be cautious of misleading labels.

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