Yturria is actively involved in all aspects of his businesses, from crafting custom flavors to delivering products directly to customers. He values making his flavors in-house rather than purchasing them. Originally from the Gulf Coast of Texas, he moved to San Francisco with little and has built a life there with his family and pets. Yturria enjoys dining at Original Joe's Westlake for its reliable menu and vibrant atmosphere. He is also excited to visit new restaurants like Fifty Vara and Indigo for their unique offerings.
Yturria is dedicated to a hands-on approach in his businesses, performing tasks from crafting custom flavors to delivering products, reflecting his passion for quality.
He emphasizes in-house flavor creation, refusing to rely on pre-made flavorings, and believes his culinary prowess stems from his Gulf Coast Texas upbringing.
Original Joe's Westlake is his favorite local spot, known for its consistent energy and great portions, which make it a reliable choice for food and drinks.
Yturria is eager to try Fifty Vara, which he describes as NOPA-esque and family-friendly, along with Indigo in the Marina for its inviting atmosphere.
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