The article reviews Saison’s new five-course bar experience at an accessible $78, contrasting it with its traditional $328 prix fixe menu. This initiative aims to attract a broader audience and fill seats on weeknights. The dining experience includes a luxurious atmosphere and a front-row view of cocktail preparation. The trend of upscale restaurants offering shorter, less expensive tasting menus is noted as a way to reach potential diners who might be deterred by high prices, allowing for a more inclusive fine dining experience.
"Part of the reason why Saison decided to launch the bar menu was to help fill the dining room on weeknights, chef Richard Lee told the San Francisco Standard."
"Since launching the bar experience last year, it's opened up one of San Francisco's fanciest dining rooms to people like me who love to cosplay as bougie but actually shudder when a restaurant bill exceeds $100."
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