Symphonic Link at SXSW 2025 showcases how orchestras are increasingly integrating video game music into their performances to appeal to younger and diverse audiences. The session titled 'Power Up: The Art of Video Game Music,' produced by KMFA and Density512, highlights this trend by featuring live performances and recordings, including work from composer Virginia Leo. Additionally, Edison Research sheds light on the listening habits of Black Americans, emphasizing their significant contribution to audio consumption and how their listening time surpasses the average by 30 minutes a day.
"Orchestras worldwide are embracing video game music, attracting diverse audiences to classical concerts, highlighting a shifting landscape in audience engagement."
"Live performances and recordings, like the session featuring composer Virginia Leo, represent this new trend that merges classical with contemporary genres."
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