The hospitality industry in San Jose has shown resilience in the wake of COVID-19, leading the Bay Area in recovery. Despite significant challenges, San Jose achieved a 7.5% increase in visitor spending in 2023 and notable growth in hotel occupancy and revenue. Factors contributing to this rebound include the city's enhanced image post-pandemic, strategic efforts by sales and marketing teams, and a strong local tech economy. In contrast to pre-COVID conditions, businesses are adapting to changes in travel behavior, allowing new opportunities for growth.
San Jose has experienced the Bay Area's biggest bounce back in the hospitality industry, with a 7.5% increase in visitor spending in 2023.
Post-COVID, San Jose's hospitality industry is rebounding better than any of its major Bay Area neighbors, with substantial growth in visitor spending.
The city's cleaner and safer image, combined with efforts by local leaders, has fueled San Jose's recovery in the hospitality sector.
In December 2024, San Jose's hotel revenue per available room grew by 24%, showcasing the city's strong post-pandemic recovery.
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