During a recruiting and education call on January 30, Robert Reffkin and other Compass executives presented the firm's new 3-Phased Marketing Strategy centered on private exclusives. This strategy allows sellers to privately market their property to Compass agents, creating a testing ground for pricing without affecting public listing metrics. Reffkin guarantees agents that this approach will lead to more listings, even pledging $1,000 if they feel it does not enhance their business. The presentation included details about the Compass client dashboard and how agents can leverage this strategy to benefit their clients.
Reffkin's confidence in Compass's new private exclusive listing strategy is so strong that he offered a $1,000 guarantee to agents who don't gain more listings from it.
The meeting highlighted how Compass's private exclusives allow sellers to gauge the market without the pressure of days on market or price drops.
Compass's client dashboard was showcased during the meeting as a tool to help agents pitch properties effectively and maximize client engagement.
The 3-Phased Marketing Strategy focuses on gradually transitioning listings from private exclusives to a broader market engagement, ensuring sellers get optimal outcomes.
Collection
[
|
...
]