Fast fashion's rapid production cycles, marked by low-quality materials and unsustainable practices, are rapidly harming both consumers and the global environment.
With fast fashion companies like Zara and Shein revolutionizing speed and quantity, the industry has grown to an estimated $100 billion market, further endangering sustainability.
While some fashion brands seek to adopt sustainable practices, fast fashion remains unyielding in its profit-driven approach, exacerbating issues like worker exploitation and environmental degradation.
Fast fashion contributes to 8%-10% of global greenhouse gas emissions, indicating a stark need for legislative action and consumer willpower to change its damaging trajectory.
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