From viral variants to devastating storms, how names shape the public's reaction to science
Briefly

In episode 2 of 'What's in a Name,' the focus is on how the names chosen by scientists can significantly aid or obstruct communication with the public. The episode discusses various naming systems in science, such as those for tropical storms and variants of Covid-19, illustrating how names can streamline understanding and convey urgent messages. Additionally, it delves into the language surrounding climate change, revealing how certain terms are employed to create confusion that complicates public comprehension and response.
Well chosen names can quickly convey scientific concepts or health messages - in emergency situations they can even save lives. We'll hear how the systems of naming tropical storms and Covid-19 variants came to be.
The ways of describing climate change have been deliberately used to introduce uncertainty and confusion, impacting public understanding and action.
Read at Nature
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