Some European launch officials still have their heads stuck in the sand

What I'm discovering in the market is that SpaceX primarily seems to be selling a dream, which is good. We should all dream... Personally, I think reusability is a dream. How am I going to respond to a dream? My answer to respond to a dream is, first of all, you don't wake people up.

I did not believe launching 100 times a year, something that SpaceX was starting to talk about, was 'realistic.' You shouldn't present things that are not realistic.

Barry Matsumori, a senior vice president at SpaceX, calmly said he would let his company's response come through its actions.

Eleven years later, of course, SpaceX is launching more than 100 times a year. The company's internal price for launching a Falcon 9 is significantly less than $20 million.

Read at Ars Technica