Barbara J. King's article on Carol J. Adams' book "Burger" delves into the cultural history of hamburgers, highlighting their link with gender. Adams argues that the growth of hamburger sizes parallels societal views of masculinity, while advertising often objectifies women, portraying them as part of this commodification. The book uncovers how these products transcend mere food, embodying deeper meanings related to power and control, especially in how women are depicted consuming larger and larger hamburgers.
Adams emphasizes how hamburgers have become symbols of gender and power in society, particularly through advertising that objectifies women while commodifying meat.
In her book, Adams highlights the connection between large hamburgers and the implications they have for gender dynamics, specifically how companies exploit these narratives to sell products.
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