Burger King's latest marketing strategy involves launching a limited-time menu linked to the upcoming live-action 'How to Train Your Dragon' film. Starting May 27, customers can enjoy a themed red-and-orange Whopper, mozzarella fries, strawberry lemonade, and a chocolate sundae. This strategy aligns with their previous successful partnerships tied to 'Spider-Man' and 'The Addams Family,' which have significantly increased orders and popularity among families and young audiences. The approach reflects a broader trend of merging fast food with entertainment to enhance customer engagement.
Beginning May 27, Burger King will start selling a new red-and-orange marble colored Whopper and Dragon-inspired mozzarella fries, strawberry lemonade, and a chocolate sundae.
What we've seen is that we're starting again to grow with families,
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