The documentary aims to promote veganism through captivating visuals of rescued animals and insights into its growth. However, it falters by not addressing crucial contentious topics that could sway skeptics. With superficial coverage spanning various locations, it provides no historical context for the vegan movement's recent popularity, nor does it mention challenges faced post-pandemic. While prominent figures share personal health successes, the film lacks scientific backing. Its breezy tone may risk alienating more critical viewers who could benefit from a deeper exploration of both the positive and negative aspects of veganism.
But it doesn't delve seriously enough into still-debated issues to sway interested fence-sitters, let alone diehard carnivores.
...there's no real history of how this turnaround happened; while the broad-brush ideas about meat-eating's environmental and health impacts are bandied about.
The film also feels slightly dated, with no reference to the reported recent slowdown in veganism's great leap forwards.
This is typical of the film-makers' breezy approach designed not to alienate, but which perhaps underestimates an audience they claim is ready for the message.
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