The article discusses the rising trend in dairy milk sales, contrasting it with a notable decline in alternative milk sales. Over the last decade, the popularity of plant-based milks such as almond and oat has surged, but recently experienced a 4.4% drop in sales, marking the first downturn for the industry. Factors such as social media influence, increased grocery prices, and concerns over seed oils have prompted consumers to revert to traditional dairy options, which are witnessing growth. As consumer preferences shift, the gap between dairy and alternative milks is widening.
Plant-based milks experienced a 4.4% decrease in sales from 2023 to 2024, marking the first decline for the alternative milk industry in years.
The rise of social media tradwives and backlash against seed oils have contributed to consumers shifting back to traditional dairy milks.
With whole milk sales increasing by 1.6% from 2023 to 2024 and organic milk seeing nearly a 7% boost, the dairy sector is rebounding.
Almond milk continues to dominate the alternative milk market, accounting for over 50% of all alt-milk sales since 2013.
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