""Our fans' love for McDonald's beverages runs deep, from rallying for the return of Hi-C Orange Lavaburst to coining the iconic 'Spicy Sprite.' Next month, we're building on that passion with a new era of beverages, featuring a variety of Refreshers and crafted sodas rolling out nationwide.""
""Chains have turned to the increasingly competitive beverage category to draw in customers and reach Gen Z as fast food sales have slowed. The growth of speciality drinks has turned fast food restaurants into direct competitors of Starbucks, Dutch Bros, and other coffee shops.""
""Beverages are a $100 billion business globally, and McDonald's hasn't taken its own beverage menu expansion lightly. Its short-lived CosMc's spin-off drive-thru store concept only operated a handful of locations from 2023 to 2025 that sold just snacks and drinks.""
McDonald's is set to introduce new beverage options, including a Red Bull Dragonberry Energizer and a Dirty Dr Pepper, starting next month. The fast food chain aims to enhance its drinks menu in response to customer demand and competition in the beverage market. With the rise of specialty drinks, McDonald's plans to price its offerings below competitors like Starbucks. The beverage market is significant, valued at $100 billion globally, and McDonald's is strategically expanding its menu to capitalize on this growth.
Read at Fast Company
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