Plant-based meat brands like Impossible surged in popularity due to rising environmental concerns but have faced declining sales as consumer health scrutiny increases. Unit sales fell 26% from 2021 to 2023, leading to questions about the health benefits of these alternatives, mainly due to their processing levels. In response, Impossible has reformulated its products for improved nutritional profiles and cleaner ingredient lists, yet the debate over whether they are healthier than traditional meat remains complex and dependent on personal health perspectives.
Unit sales of plant-based meat alternatives dropped 26% between 2021 and 2023, reflecting growing consumer concerns over their health benefits and processing levels.
Impossible, while having reduced fat and cholesterol, increases its nutrient profile through additives, leading to mixed perceptions about the healthiness of its products.
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