In building a personal brand, consistency and authenticity are crucial. Many individuals struggle with conflicting advice from various sources, leading to confusion and ineffective strategies. Chris Do underscores the importance of choosing a particular method and sticking to it in order to maintain audience trust. His 10 no-fluff rules emphasize that authenticity—embracing personal quirks and failures—is essential, rather than merely trying to craft an appealing public image.
Choose authenticity over image. Most of us are showing up into the world to be loved and accepted. We create a persona and start to bury ourselves.
Consistency wins you fans. Flitting around between strategies just creates noise. Your audience needs to know what to expect from you.
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