"AI-generated content is only now exiting its infancy stage. It usually isn't polished enough as is to go out as a client deliverable. Both images and videos produced by AI are often still littered with contextual issues, like knobs in the wrong places or words that aren't composed of real letters."
"Many brands are getting around this by only using AI-generated content that doesn't include their logos or branding, which, in my opinion, defeats the purposes of using it at all. The output is typically what the internet has deemed 'AI slop' - content that serves little purpose, drives no brand awareness and simply saturates for the sake of being novel or cool."
"AI is great to bridge a gap or create a mock-up or even a short video that is product- or scenario-focused, but your audience may not respond well to you replacing real human models or actors in your images and videos."
AI-generated content has advanced significantly but remains imperfect. It is essential to use AI as a tool to enhance human creativity rather than replace it. AI outputs often contain contextual errors and lack the quality needed for client deliverables. Many brands misuse AI by producing content without branding, leading to ineffective results. Human talent should not be replaced in visual content, as audiences prefer authentic representations over AI-generated substitutes. The goal should be to create seamless integration of AI while maintaining human touch.
Read at Forbes
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