The article argues that personal branding, while not essential for everyone, can significantly benefit executives and founders. The author shares his experience launching successful ventures like Morning Brew and storyarb, emphasizing how a consistent and relatable personal brand can create emotional connections with audiences. By showcasing real examples of individuals like Brian Chesky and Kipp Bodnar, the author illustrates that personal brands help companies feel more human. Furthermore, he states that his personal LinkedIn has generated substantial career opportunities, positioning it as a vital tool for networking and recruiting.
When I think about a company, I'm not picturing a faceless brand. Instead, I think about a person who is related to that company.
Building a great personal brand isn't easy. But in my experience, that work has more than paid off.
A personal brand gives your company a face and a personality that people can interact with.
At storyarb, 90% of our impactful moments have come through my personal LinkedIn.
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