The Huntington Library, Art Museum and Botanical Garden achieved over 25% growth in social media followers within a year, totaling more than 750,000. This success is largely credited to video content, which is central to their social media strategy. Director Deborah Miller emphasized the popularity of engaging videos, including DIY tutorials and unique collaborations with influencers like The Tiny Chef Show. The museum aims to develop a more intentional influencer strategy moving forward, recognizing it as an important avenue for further growth.
The Huntington Library, Art Museum and Botanical Garden grew its social media audience by over 25% in a year, reaching over 750,000 followers.
Deborah Miller highlights that video content, including tutorials and collaborations, is central to their growth strategy, resulting in significant audience engagement.
Collaborating with influencers like The Tiny Chef Show has proven successful, indicating new avenues for the museum to connect with larger audiences.
Miller notes that while they don't work with influencers often, there's a desire to grow this aspect of their strategy intentionally.
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