The article discusses the significant influence of social media on consumers, highlighting how it leads to increased overconsumption even among those claiming to support sustainability. A study revealed that 80% of purchasing decisions are influenced by social media, impacting consumers' finances by an average of $754 annually. Experts like Nina Gbor argue that algorithms promote excessive visibility of certain trends, fostering a culture of impulse buys. The contradiction lies in the fact that many consumers express concern for the environment while supporting fast fashion brands like Shein, whose revenues contradict their sustainable identity claims.
Nina Gbor emphasizes that social media trends significantly fuel overconsumption by creating a cycle of desire where people are constantly bombarded with visual content, leading to impulsive buying.
Despite claiming to value sustainability, many consumers' purchasing choices contradict their beliefs, as brands like Shein generate billions in revenue while contributing to environmental degradation.
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