Determining the best time to send emails is critical for ensuring they are noticed and engaged with. The optimal sending time is generally between 9:00 AM and 11:00 AM, as recipients often check their inboxes during late morning hours. In addition to timing, the day of the week can also influence engagement. Specific recommendations include sending emails on Monday between 10:00 AM and 12:00 PM. Recognizing patterns in audience behavior—both by day and time—can significantly enhance email effectiveness.
Most reliable studies show that, for most businesses, the overall best time to send emails is between 9:00 AM and 11:00 AM in your recipient's local time zone.
Open rates typically peak mid-to-late morning, with a secondary bump early afternoon. Engagement is highest when you send while your audience is active.
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